A Thinking Reed

"Man is but a reed, the most feeble thing in nature, but he is a thinking reed" – Blaise Pascal

Chipotle goes locavore

Speaking of cheap meat, here’s a bit of good news. Chipotle, the Mexican food chain, has made a deal with Joe Salatin’s Polyface Farms to use his pork in its branch in Charlottesville, Virginia. Salatin, the “Christian libertarian environmentalist” farmer immortalized in Michael Pollan’s The Omnivore’s Dilemma, pasture-raises his animals in a traditional and sustainable fashion. The story details the hoops Chipotle had to jump through to stay ture to Salatin’s localist strictures, which makes you wonder if less scrupulous companies will find ways to brand themselves “local” while watering down the meaning, as critics of “big organic” charge has happened in that market. Or is “big local” a circle that can never be squared?

3 responses to “Chipotle goes locavore”

  1. interesting, would like to see how this turns out. I have found any pork is good pork, especially in a shredded down fasion. If Chipotle is run out of buisiness this could be the beggining. Companies are being forced to buy percievably more sanitary or humane ingridiants at higher prices. There isn’t much evidence this increases sales.
    Chipotle is awesome, and so are independent farms, so good luck, but I am skeptical.

  2. […] Lee McCracken’s blog brings to my attention a story I missed in the Washington Post a few days back: burrito chain Chipotle has started using pork from Joel Salatin’s Polyface Farms in its Charlottesville restaurant. It’s an interesting experiment in a fast-growing national chain thinking locally and working with a small, organic farm. Salatin is fairly famous as far as small, organic farms go: he was featured prominently in Michael Pollan’s Omnivore’s Dilemma. […]

  3. While Chipotle may care about humanely raised meat, it doesn’t care about humanely picked tomatoes. When the Coalition of Immokalee Workers–a Florida-based farmworker organization–asked Chipotle to collaborate with them to improve wages and working conditions for the farmworkers who pick tomatoes bought by the company, Chipotle ignored the request. When public protest began mounting, Chipotle went so far as to allegedly suspend tomato purchases from Florida in an effort to avoid improving wages and working conditions. Apparently Chipotle is more interested in avoiding dialogue with farmworkers than in protecting theire human rights.
    See for details:
    http://www.ciw-online.org/Chipotle_letter.html
    http://www.ciw-online.org/Chipotle_debate.html

    Click to access ChipotleAFF.pdf

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