A Thinking Reed

"Man is but a reed, the most feeble thing in nature, but he is a thinking reed" – Blaise Pascal

Evil empire?

P.J. O’Rourke reviews a new book on Starbucks that offers some counterintuitive facts:

Clark is frank about his bias: “Starbucks diminishes the world’s diversity every time it builds a new cafe, and I can’t help but feel troubled by this.” But when Clark looks at whether the towering Mount St. Helens that is Starbucks, with its volcanic eruptions of store openings, has buried the competition, he has the grace — not given to every pundit — to look at what he’s actually seeing. Clark informs us that in 1989 there were 585 coffee houses in America. Now there are more than 24,000. Fifty-seven percent of these are what Clark calls “mom and pops.” “Paradoxically,” he writes, “the surest way to boost sales at your mom-and-pop cafe may be to have a Starbucks move in next door.”

This actually makes sense. Starbucks stimulates an interest in “gourmet” coffee where it didn’t previously exist. In my neighborhood, for instance,there are at least six cafes, only one of which is a Starbucks. Which is good for me, because I don’t even like Starbucks coffee that much. (I agree with the line O’Rourke quotes about it tasting like it’s been through “a fire that has been extinguished by a fire brigade.”)

2 responses to “Evil empire?”

  1. I started drinking beer and coffee at the same time: in seminary, and under the influence of students from Washington state who brought the Good News of microbrews and Starbucks to Atlanta. Both versions of each drink are a good bit stronger than the Folger’s and Budweiser I’d been exposed to up to that point, and the new taste won me over to drinks I’d never much cared for before.

    It’s as if our collective palates toughened up all of the sudden. I wonder if watery coffee and beer aren’t legacies of the Depression, when everything had to be stretched to go farther. I’m told that the notoriously sweet tea served in the south in a legacy of Reconstruction, when people had to boil the same tea bag over and over, and they added sugar to make it bearable. Now, even though we can afford multiple tea bags for multiple servings, we still smother the tea with a pound or two of sugar.

    But as for beer and coffee, then the Depression ended, and people started making money and buying houses and cars, but for some reason it never occured to anyone that they could afford something stronger, and then a light bulb went off. And now even rednecks drink lattes.

  2. […] Evil empire? Lee notes evidence that the spread of Starbucks actually helps mom and pop coffee shops thrive. […]

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