I’m sort of puzzled that the Whole Foods boycott (both the boycott itself and the controversy about the boycott) has gotten as much mileage as it has. I’m not the boycotting type myself, but the response still seems a bit disproportionate to me.

Suppose WF as a company was dedicating resources to opposing health care reform. That would be a good reason for reform supporters to boycott, it seems to me. But simply because of something the CEO wrote in an op-ed? Like I said, I don’t shop at WF, but it really has nothing to do with John Mackey’s politics.

Incidentally, I can only assume that those righteously boycotting WF have already contacted their representative and senators to urge them to vote for health care reform. ‘Cause that’s something that could actually make a difference.