Post-hipsterdom

Interesting LA Times article (via the wonderful Arts & Letters Daily) on the “death of cool.” Basically, people are sick of keeping up with the rat-race and one-upmanship involved in purusing every micro-trend that comes along in our increasingly splintered culture and are starting to pursue interests that they actually like and find personally fulfilling (gasp!).

No doubt this is much less of an issue in a place like Philly than in cultural meccas like LA and New York. The closest I ever came to living in a truly cool place was the San Francisco Bay area, but there are so many idiosyncratic weirdoes there that I think it was difficut for any one notion of “cool” to gain social hegemony (or, alternatively, I wasn’t hanging out with the right people).

Here are some interesting excerpts:

If hipness is losing its appeal, it may have to do with how difficult it is to stay ahead of the curve.

In a recent issue of his JC Report, a global fashion and lifestyle trend report, Jason Campbell prophesized “the downfall of the hipster.” Staying cool, says the fashion trend forecaster, “has become a bit of a joke at this point. It’s a rat race that’s really difficult to keep up with, and a lot of people are bowing out.”

A fashion-designer friend of Campbell’s recently confessed that he was so overwhelmed by the endless barrage of new designer denim brands that he vowed to wear only classic Levi’s 501s as a form of protest. “People aren’t feeling they need to run out and pick up the latest thing that whatever celebrity of the moment has,” Campbell says. “They’re returning to things that resonate with them and are part of their personal style.”

[…]

Unlike the beatnik ’50s, when discovering some gem of cultural arcana involved real detective work, today getting hip to the latest blog or indie rock band is as easy as logging on to the Internet. “We’re in a post-hip era, which means everybody’s hip,” says Leland. “I can’t tell you how many churches I’ve been in where the pastor has a goatee, tattoos and earrings.” [Zing! – ed.]

So if everybody’s hip, then let’s be unhip, and indeed, what a very hip idea. Some people are just fed up with the whole enterprise.

[…]

Twenty-six-year-old “office slave” and aspiring novelist Brian Bernbaum founded the blog hipstersareannoying.com, under the pseudonym Aimee Plumley, while living in Williamsburg. Based on the outcry against his mockery, “you would’ve thought there was a revolution going on,” he says.

Bernbaum was inspired by what he viewed as a pose adopted by hipsters to deliberately obfuscate human interaction. “I felt people wouldn’t level with you, that they were giving you their résumé of cool. You could never really get anything out of people that seemed like normal social interaction.” Conversations at clubs and parties became “a one-upmanship of pop culture encyclopedias.”

[…]

Bernbaum wonders if conservatism from the heartland may be infiltrating hipster-heavy metropolises, “making people seek out something more meaningful” in their lives.

In hipster and media-driven Los Angeles, it’s easy to forget that most Angelenos ages 25 to 40 don’t wear checkered Vans with distressed blazers or go to downtown gallery openings or Echo Park dive bars.

Craigslist.org, once an underground website for hipsters seeking jobs and apartments, now boasts an activities section packed with people seeking irony-free social connections in such humdrum activities as chess, badminton, lacrosse, foreign language study, outrigger canoeing and the Hermosa Beach Lawn Bowling Club.

Best get involved now, before they become hip.